Introducing the first-ever smart TV made by Roku

Introducing the first-ever smart TV made by Roku

Just as we predicted, streaming has changed how people watch television. Whether you are watching a new TV series, a classic movie, live news, or sports, Roku is at the heart of making streaming TV truly mainstream.

Now, we are thrilled to introduce Roku Select and Plus Series TVs, the first ever to be designed and built by Roku, featuring the #1 smart TV OS sold in the U.S.

A smart TV made by Roku just makes sense. When we combine our streaming leadership with our hardware expertise, it progresses the overarching ambition to innovate across the TV experience, benefiting all streamers with a Roku TV.

Available in 11 models ranging from 24” to 75”, the new Roku Select and Plus Series TVs will focus on the features that streamers have come to love, including access to free live TV, news, and sports, plus fan-favorite features like Find My Remote and Private Listening. All Select Series TVs include the Roku Voice Remote with push-to-talk controls, and all Plus Series TVs include the Roku Voice Remote Pro featuring hands-free voice commands. Additionally, the all-new Roku TV Wireless Soundbar offers simple and wire-free home theater setup.

Roku Select and Plus Series TVs pricing and availability

The Roku Select and Plus Series TVs will be available in the U.S. beginning spring 2023 with retail prices ranging from $119 to $999 for HD and 4K models ranging 24” to 75”.

Creating a better TV experience for everyone has always been our goal. A smart TV made by Roku? Now that makes sense.

Happy Streaming!

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